Strategies For Success: Franchising

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What It Takes to Succeed

At Astone/Aviatech, we know the franchising business inside and out. We're a committed strategic marketing partner for major franchising brands including Budget Blinds, The Cleaning Authority, The Little Gym, Certa Pro Painters, Meineke Car Care Centers and many others. Whether it's franchising development or brand marketing campaigns for national, regional and local implementation, we leverage your budget to deliver measurable results with a strong ROI.

Here's what we believe it takes to build a strong, successful franchising brand today.

You Must Begin With a Strategic Approach

A brand is an asset which requires strategic and long-term management, just like any other asset a company owns. The right positioning and messaging ensures that the brand resonates with your target. Developing a strategic marketing plan guides the management of the brand from the outset. We will help you create and manage the plan that will guide your brand from infancy to maturity.

The Strength of a Franchising Brand Is In Its Consistency

Your customers expect the same great experience from one location to the next. When it comes to marketing, if you don't provide easy tools for your zees to access, you can expect that they'll create their own which can detract from your brand. We offer a turn-key "toolkit" solution which ensures that a consistent look and feel is always associated with your brand.

"What Have You Done For Me Lately?"

Franchisees demand to know how their ad dollars are being spent. It's important to provide them with tangible evidence by letting them know when they can see their TV spots running... or provide screen shots of web campaigns. We understand that the franchisee is your client and we help you to communicate and merchandise all of the good stuff that you're doing for them.

So... that's what it takes. Now, let's help you get there.

Franchising Case Study >>

So, why Astone/Aviatech? Our senior team members have spent many years working on both the agency and client sides of large franchising-based brands including Forte Hotels, Cendant Corporation, Pizza Hut and Kentucky Fried Chicken. We know NAFs and contribution rates, we've run regional advertising co-ops and we also understand the unique perspective of franchisor and franchisee.