Strategies For Success: Enrollment

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What It Takes to Succeed

Even in the best of times, there is tremendous competition for enrollments at all levels of higher education, in fundraising, trade and professional organizations... everywhere. And these are not the best of times.

With many years of successful, hands-on experience, our Enrollment team believes that these are key factors for driving success in this complex category.

Institutions Must Always Know What Their Audience Actually Wants
to Buy

People want to understand what they will get for their time and money. So be clear. If the key question "What's in it for me?" isn't answered right away, the decision process is terminated.

Analyze Everything

For sustainable success, don't just throw things against the wall to see what sticks. Choose quality over quantity. What's the best target profile? How do you best meet their needs? What's the cost per lead? What's the cost per enrollment? What's your conversion rate? You get the picture.

Organizations Market the "Money" Aspect of Enrollment but Underestimate the Importance of People's TIME

Many prospects will pay (or donate) more if their time commitment is lower.

The Experience a Prospect Receives From Contact With Staff Can Be the Single Largest Obstacle to Enrollment

Whether a phone contact or site visit, the customer experience needs to be in sync with the promise. Poorly trained staff and an "administrative" attitude often derail prospects at the last minute.

Leads Come In Many Different Flavors

At Astone, we use a Lead Plus matrix to ensure quality leads and a timely closure process. People make decisions from both an objective and subjective mindset. So while your program's facts and figures are important... you also need to win the prospect's heart.

That's what it takes. Now, let's help you get there.

Enrollment Case Study >>