June 1-July 31
Submission of registration and executive summaries
August 1-5
Top 20 entrants invited to advance to Round 2
August 11-30
Videoconference calls with top 20 semifinalists
September 1
Notification of top 10 finalists
September 12
Deadline for top 10 finalists to mail their detailed business plans
October 2-3
Top 10 finalists present their business plans in Fresno, California
October 4
Start It Up winner announced at Fresno State Bulldog Football Home Game